Drive in-store weekend foot traffic: Thursdays are popular dates to send text messages with strong response rates and Fridays between 2 p.m. local time to catch those who are making lunch plans and even add an offer to incentivize the visit instead of treating it as a plain advertisement. Drive midday foot traffic: Trying to drive people into your establishment during lunch hours? Send out your blast at 11:30 a.m. Send at the time that best fits your goals: horoscopes in the morning and high school football score alerts on Friday evening. Ongoing reminder messages: Daily/monthly reminders on any subject are popular in this increasingly busy world. Appointment reminders: Reminders should be sent at least 24 hours before the appointment and contain all necessary information. Breaking news trumps all: The bigger the news, the more lenient you can be with messaging outside of ?mobile business hours.? Especially for television shows, retail sales and time-sensitive offers. Send messaging out at the times most impactful to those in each local market. Go local: Always keep local time zones in mind. A text message has a similar alert method and people typically don?t want to be bothered at those times. Think about when users would want to accept a phone call. Be respectful: Not too early in the morning and not too late at night. Avoid rush hour: Since it is text messaging, people cannot read or engage with a text message during common rush hours, typically 6:30 a.m. No one likes Mondays: Unless your message is related to that specific date (or a reminder), Mondays have shown the lowest response most likely due to the overwhelming content that people receive after weekend via email, television and mail.
If you have more flexibility in your message?s timing, consider the below: So, when is the best time? First, you need to consider the times of day that your mobile audience is on their phone the most and what time periods are most appropriate and relevant for within their daily routine. As you can see in the below chart from Zokem Mobile Insights, text messaging is most effective during business hours (10 a.m.? 8 p.m.), while lifestyle-oriented activities such as apps and Web browsing dominate evening hours. Mobile is the one channel people can be reached with throughout their day. to share a fast food coupon? Unsubscribe. If you upset a user, he or she has the power and right to unsubscribe easily.Īlong with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time. If you are a mobile marketer using text messaging, your successes are based on growing the number of opt-in mobile database members and their engagement. Mobile phones evoke significant emotions within their owners.